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L’Oréal Paris Taps Singer-Songwriter Yseult as Spokesperson

Yseult acts as a manager, producer and record label owner, and fights against injustice.

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By: Charlie Sternberg

Associate Editor

L’Oréal Paris has named award-winning French singer-songwriter Yseult as its newest spokesperson. 
 
Yseult joins the recently appointed actress Kate Winslet, as well as Helen Mirren, Viola Davis, Eva Longoria, Camila Cabello, Cindy Bruna and more in representing the brand globally.
 
Yseult uses her platform to advocate for inclusivity and body positivity, according to the company. She will star in L’Oreal Paris campaigns for beauty including promotions for Les Nus by Color Riche and The New Volume Million Lashes Balm Noir.
 
“I’m very proud to be able to share a message of peace, love, inclusivity and self-acceptance through L’Oréal Paris,” the singer commented. “Being a L’Oréal Paris spokesperson feels like opening the gates of beauty to all. It means that my voice matters, that the voices of all women matter and especially that the voices of women like me are heard. It’s a message of self-confidence: Believe in yourselves, don’t ever give up, and trust your sorority.”

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